Hi, I’m Puneet.

I help businesses find exactly where their website is losing people. I’m the Co-founder and CTO at IdeaFueled, a digital design and experience agency where we’ve delivered 315+ projects across SaaS, healthcare, ecommerce, and global enterprises. Brands like Medfin, Toggl, Pizza Hut Japan, and Novo Nordisk have trusted us to build experiences that don’t just look right but perform.

Latest

  • Read more: WordPress Studio, Blueprints, and Product Marketing

    WordPress Studio, Blueprints, and Product Marketing

    A little over a month ago, I was sitting in my office after Christmas. Visiting family had all headed home, and my wife had gone back to work for a 24-hour shift at the hospital. I spent the next 16+ hours, interspersed with dog walks and meals, building with Claude Code. Then I did it…

  • Read more: The right time: Leaving Automattic

    The right time: Leaving Automattic

    After nearly three years at Automattic, I’m stepping back into entrepreneurship. Here’s why now felt like the right moment.

  • Read more: Migrating from WordPress to MDX

    Migrating from WordPress to MDX

    To start writing this post, I typed /new-post into Claude Code and answered a couple of questions. About 15 seconds later, I had a brand-new markdown file. MDX, to be specific, complete with frontmatter and ready to go.