Design & Development — Personal Journal
Puneet Chopra
I help businesses find exactly where their website is losing people. I’m the Co-founder and CTO at IdeaFueled, a digital design and experience agency where we’ve delivered 315+ projects across SaaS, healthcare, ecommerce, and global enterprises. Brands like Medfin, Toggl, Pizza Hut Japan, and Novo Nordisk have trusted us to build experiences that don’t just look right but perform.
desk, coffee, three monitors — most days
01 — ABout
I like making the internet a little less ugly.
I’m a design & development professional running ideafueld, where our team builds websites, ships product design and helps brands get found — through SEO and social media marketing. This site is just me, though: the projects I’m proud of, the mistakes I’ve learned from, and the posts I wish someone had written for me when I was starting out.
When I’m not at a client call, I’m usually deep in a CSS problem I invented for myself, or arguing with an algorithm about why my client’s page isn’t ranking yet.
Based in
India
Runs
ideafueld — design & dev studio
Focus areas
Web Dev · Design · SEO · Social Media
Currently
Writing, building, and taking on new work
02 — what i do
Four things I’m actually good at.
No fluff — here’s where I spend my working hours, in order of how often clients ask for it.
01
Web Development
Fast, clean, maintainable builds — from WordPress to custom stacks — that don’t fall apart the moment content changes.
02
Design
Interfaces and visual identities with a point of view, built around what the user actually needs to do on the page.
03
SEO
Technical fixes, content structure and on-page work that gets a site found — not just built.
04
Social Media Marketing
Positioning and campaigns that turn a brand’s social presence into an actual growth channel.
03 — Blogs By me
Notes from the desk.
Migrating from WordPress to MDX
To start writing this post, I typed /new-post into Claude Code and…
Migrating from WordPress to MDX
To start writing this post, I typed /new-post into Claude Code and…
WordPress Studio, Blueprints, and Product Marketing
A little over a month ago, I was sitting in my office…
04 — ways to get in touch
Let’s talk about your project or just say hi.
Whether it’s a website that needs building, a brand that needs to be found online, or you just want to talk shop — pick whatever’s easiest for you.